Recently, more and more people have asked me about my logo that I have used for the past year or so. My original (2016) logo was basic, and just had my initials in it. Then, there was the 2017 refresh of the logo, which was what I have used up until recently.
It wasn't that this logo was bad, it was more misleading. The mountain range up top and the techy font on the bottom didn't really match up for people, and the white border around everything makes the design look extremely busy. Recently, I set out on a mission to design a logo that was easy to resize, use, and color for any project. This starts with the core part of any logo: the font. The font I chose for the 2019 refresh was extremely easy, as it is similar to the one used in my 2017 logo. The aptly named "Hacked" font gives the logo a sophisticated feel, and provides a tech vibe to the design.
With a new logo came the influx of new options, and one of these options was a new editing method. The design was created from scratch in Photoshop CC, and this is where the customization aspect comes into play. With this new format, I can change the size, spacing, color, text, or any aspect of the logo with ease.
I created the symbol seen in the logo to bind my two main interests together: Photography and Tech. If one pays close enough attention, they will notice the lines on the upper half of the logo represent the upper outline of a camera. This gives a basic way to display my love of photography as well as cinematography.
One of my favorite things about this logo is that it is expandable and that it is compatible for any project. It was designed as a Vector file, meaning it can be resized to fit anything without quality loss, and it has no background, making white borders a thing of the past. This new layout is perfect for watermarks!
I am extremely excited to see how this logo will be used in future projects, and I hope you guys enjoy it! Feel free to leave a comment below for any suggestions or thoughts!